This self titled brand was founded by New York hair stylists, John Masters who’s has worked by substituting the use of “toxic” ingredients in favour of quality natural and organic ingredients. The brand have expanded from hair products and offer many body and skin care products also According to their website, their products contain 70 – 100% organic content and all oils and plant extracts used in their producs have to be certified organic. The products ingredients list clearly detail which ingredients are organic.
Whilst this brand does not have an organic certification, they do claim to adhere to the USDA guidelines when formulating their products. John Masters products are free from GMO’s (Genetically Modified Organisms) and artificial colours and fragrances.
The brands makes the effort to be eco friendly by using recyclable packaging and using eco friendly methods when harvesting ingredients as well and ensuring that ingredients used in their products are biodegrable.