Featured in The New York Times, Jin Soon Choi used her manicure and fashion background to create a line of nail polishes that stand out. The brand is inspired by art and fashion and that is evident in their colour palette. Whilst they offer polishes from the more “traditional” colour palette, they also offer a wide range of unique, quirky colours if you’re looking something different. The brand has a very “editorial” vibe as a result.
As stated on the Jin Soon website the polishes are free from formaldehyde, toluene, DPB, camphor, and formaldehyde resin high-tech polymers and resin.