the effortlist

Helping you discover the beauty and personal care brands making the effort to be socially responsible

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This platform connects you with beauty and personal care brands that are making the effort to be socially responsible. On this site you can search for brands that uphold certain values.

With the belief that every effort contributes to making an effective difference, The Effortlist does not have an all or nothing approach trying to incorporating socially responsible brands  into your daily routines. Whether you want to switch up one or two products, or go the full hog, The Effortlist has a variety of brands to help you on your search to find what works for you whilst benefiting the environment, communities and our furry friends as you are doing so.

...Brands are categorised into the below values. You can select as many of these values as you like when using The Brand List's search feature to find a brand that shares the same values as you.

Organic

We only classify brands as organic a certification, or if the majority of the products contain a large percentage of organic ingredients.

Eco Friendly

Brands that go that extra mile to ensure there products are sustainable or lessen the negative impact on our planet

Free From

Brands that are no quite natural or organic but free from multiple synthetic ingredients

Indie

For those who wish to support smaller or independently owned business

Cost

In case you wish to search for brands by level of affordability, cost is only mentioned if a brand fits into one of two categories: "purse string friendly" or " luxury". Everything else is considered is considered middle range and uncategorised

Natural

Products that have a high content (90% and above) of naturally derived ingredients.

Vegan

Brands with no ingredients derived from animals

No Animal Testing

For the brands that do not test on animals, but also the brands that refuse to sell in countries where animal testing is mandatory

Fairtrade

Striving to ensure that those who provide the ingredients get a fair price

…You can read more information about these values here

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